-Voted Best Seafood Six years running-


Welcome to a new way of experiencing seafood.

At Fins Concepts, we believe quality is the secret to great seafood. We take pride in our innovative menu, which includes original seafood recipes as well as two-fisted burgers and great-tasting sandwiches. And because fresh is best, our goal is to use locally sourced ingredients whenever possible.

Whether our guests arrive for lunch or dinner, Fins Seafood Grill offers affordable, diverse menu items influenced by Asian, Mexican, and Northwest cuisines. Our chalkboard specials change daily and feature our chef's skilled, creative approach to seafood. We think you'll be impressed!

Looking for great Cajun food? Jonesin' for key lime calamari? What about some killer fish tacos? We do it all. Better yet, each Fins Concepts location is locally owned and operated — so you get a hip seafood restaurant in your neighborhood, and we get to help support the communities we call home.


Established in 2011


In 2011, three guys in the food business dreamed of creating a restaurant that offered fresh, bold seafood. Their vision was somewhat new to the Idaho food business (seafood and sushi in the land of potatoes, whaaaa?!), but they combined their over 50 years of collective culinary experience then rallied their most trusted friends and colleagues to make a lifelong dream come true. And voilà! The first Lucky Fins was founded in Meridian, Idaho.

After opening a third Lucky Fins in Downtown Boise in 2013, the founders felt there was more to aspire to within their brand. As customer-centered business owners who value feedback, they recognized one primary remark: guests loved the restaurant but had certain friends or family who were not fans of sushi or seafood. This was a great opportunity for our chefs to demonstrate culinary skills developed while training in the South and on the East Coast. The team began experimenting with creative, non-seafood dishes and dropping these dishes off at the diners’ tables for feedback. From smoked ribs to Southern-style Nashville Fried Chicken, the response was overwhelmingly positive.

For our fourth location in Littleton, Colorado, we couldn’t consider this another “Lucky Fins” restaurant — because menus provided dishes that other locations didn’t offer. So, we got creative.

“We played off of the new smoked dishes and called it Smokin’ Fins…”

-Chef Wiley

That is when six Smokin’ Fins locations were born — in the Denver area, Idaho Falls, Idaho, and Chandler, Arizona (near Phoenix).

Naked Fins is the latest concept in the Fins family, and offers a trendy, fast, hip, and modern way to eat seafood. Located on Broadway Ave. in Boise (near BSU), the restaurant provides a wide variety of poké bowls, tacos, and sushi rolls, all for a steal of a deal.